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Step-Two Marketing Blog

ProfilingProfiling– So– Sowhat?what?

Many of my clients have used business coaches from time to time. Some more than others and thy all have different opinions on how effective they have been. I personally think that a good business coach is a rare commodity. There are many out there who have simply bought a franchise, read a few books [...]

MaidstoneMaidstoneUnited FCUnited FCUnveilUnveil4960049600SeaterSeaterStadium!Stadium!

Maidstone United Football Club have unveiled a 49,600-seater stadium! It was built in just nine months but not a blade of grass was disturbed during construction. That’s because it is a virtual stadium – the brainchild of a couple of supporters who want their club back in Kent’s county town after an absence of more than [...]

Uncovered!Uncovered!The realThe realreasonreasonmostmostmarketingmarketingfails?!…fails?!…

…Bad customer service. Following on from my post about bridging the sales and marketing gap I honestly think that the New Year (Oh… Happy New Year by the way) should lead us all to challenge how are service lives up to the expectations of out clients, and more importantly question whether it exceeds them! In this day [...]