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MarketingBlogger
Step-Two Marketing Blog
Sky –
when an
offer
isn’t an
offer.
Q: When is an offer not an offer? (excluding the tiniest of small print of course)… A: When Sky make it! I have what I would consider to be a decent spend with Sky (about £80 a month on average) but for that i don’t get any of the premium Movies/Sports channels. I was particulalry interested in [...]
Is it time
to return
to Direct
Mail?
The amount of direct mail send by seemingly all industry seems to have been in decline now for years – and it’s no small coincidence that this has co-incided with a huge increase in the amount of e-mail campaigns which appear in our inbox every single day. I’m currently working on direct mail campaigns with a [...]
The
importance
of market
research…
Market research – who needs it? Well you do if you’re planning any significant spend on developing your business. Whether you are making a new product or service available to your existing clients or attempting to recruit new clients by selling a product or service, you need to establish whether or not people will actually [...]